NEW ROCHELLE, N.Y., Aug. 30 /PRNewswire/ — Jagermeister’s attitude just got bolder and edgier with the introduction of Jager For Life, the opportunity to turn three lucky winners’ bodies into a canvas for three of the world’s biggest tattoo stars. Whether they are looking to add to a collection, make up for an embarrassing tat, or get inked for the first time, consumers are now one click away from being inked by a living legend.

Jagermeister is bringing together Mario Barth – the rockstar and undisputed king of Las Vegas tattooing, Josh Lord – of East Side Ink and Ruthless – the hottest new tattoo talent in Los Angeles, three of the most skilled and sought after tattoo artists in the world, to offer consumers a chance to permanently show their dedication to the brand. The three master tattoo artists, known for their expert artistry and year long waiting lists, will be designing their individual interpretations of Jagermeister and its distinctive square green bottle, rich history of myths and legends, and its iconic label featuring a stag and cross. Consumers will then enter for a chance to permanently display one of these works of art on their body. The program kicks off August 27th and runs through December 31st, 2010 when three winners will be selected.

In addition to offering brand loyalists an opportunity to receive ink from a famed tattoo artist, Jager for Life is providing an online platform where consumers can immortalize their ink and showcase their favorite tattoos. Once uploaded, others can view and rate the submitted tattoos as well as share submissions with friends through top social media sites.

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