Tattoo Cover up Mission Statement l Ferbs Cosmetics

Anthony Cerreta; CoFounder of Ferbs Cosmetics

“Don’t let anything stop you. The world belongs to those who can dream it. I believe in you, your dreams and the world they can create.”

Anthony Cerreta; CoFounder of Ferbs Cosmetics -written on the back of a leather-bound journal and given to Ferbs Cosmetics Founder Jennifer Podany; December 25th, 2007.

What is a Mission Statement?

A mission statement reflects everyone involved, which is why we choose to publicly share our tattoo cover up mission statement here. We hope it shows that we are humbly listening, care about what you have to say, embrace self expression and encourage individualism – not that we’ll change our values for just anyone.

Conceal Your Image, Not Your Identity®

Company Mission Statement

We love tattoos, embrace self expression and encourage individualism, which we constantly demonstrate through our efforts and our tagline “Conceal Your Image, Not Your Identity®”. As tattoo enthusiasts ourselves we hope not to impel tattoo cover up but instead support those who choose to or feel pressure to cover a tattoo.


Ferbs Cosmetics was created by Jennifer Podany and Anthony Cerreta for people with tattoos by people with tattoos. After aiding in more than 30,000 laser treatments, it was clear that a great demand existed for a more cost-effective way to hide tattoos. Our Ferbs Cosmetics temporary tattoo cover up cosmetic product line helps the 48 million Americans with ink temporarily and effectively conceal their image, not their identity™. The Ferbs development team has 10+ years of experience working in laser tattoo removal clinics as physicians, managers, patient care specialists and laser treatment coordinators. For more information, please visit our About page.

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